Build yourown damnwebsite.
Stop using a template that looks like everyone else. We design, code and ship sites with Claude, the same way we build our own. Ten modules teach you the whole thing, and once you're set up, adding a page takes about 30 minutes.
Sound familiar?
Your template looks like everyone else's.
You shoot cinematic work and then hang it in the same frame as 40,000 other videographers.
Every change is a project.
Swapping a video or adding a testimonial means fighting a clunky editor and hoping the layout survives.
Updates take days to go live.
You send the change, then wait on a developer, a support ticket or a builder that won't publish.
Your site loads like it's 2009.
The client clicks, watches a spinner, and leaves before your work ever shows up.
The built-in tools don't cut it.
SEO and speed settings buried in menus that barely move the needle, so Google never finds you.
The agency quote was $8,000.
Plus a retainer every time you want to change a sentence. Pass.
need something changed?
Live in 30 minutes or less.
Any edit. That's the name of the game.
Same work. Different frame.
drag the slider. left is a site builder, right is yours.It's not just one page
hover a page. watch it connect.Adding a page, start to finish
click through it.You need a new page
A new case study, a services page, a landing page for one client.
Rough times for adding a page once your site is set up. Your first build takes longer. That's what the course is for.
I deleted my whole site.
Then I asked for it back.
I gave Claude a sloppy prompt. It did exactly what I said instead of what I meant, and the site was gone. So I told Claude: “The whole site got deleted. Can you roll that back?” That was the whole fix. Vercel saves every version of your site and GitHub keeps every change, so nothing is ever really gone. Claude pointed the site back at the last good version and everything was there. My prompt, my fault. Module 9 teaches you to write the prompt so you never need a rollback, and what to do when you do.
people actually watch.
Your site. Your call.
restyle it in three clicks.On your real site, this is one sentence to Claude instead of a support ticket.
pressing play on.
Built this way
real sites. scroll sidewaysWhat's inside
10 modules, filmed as real builds. hover for details.- 01
Why build your own
What a site you own saves you, what it changes in your business, and how to talk to Claude so it does what you mean.
- 02
Accounts and setup
Claude, GitHub, Vercel, a domain, your project folder and the skills pack. Every fiddly bit, done once.
- 03
Your work, loading fast
Pick your best work and prep the video and images before design, so the site loads fast from day one.
- 04
Your offer, on one page
Who it's for, what they need to see, and a brief Claude can build from.
- 05
Design it
Three directions from your brief, then a design you actually like in Claude Design.
- 06
Design to code
Hand the brief and the design to Claude Code and get a working site.
- 07
Make it move
Build-ins, hovers, cursor effects and interactive bits, like this page.
- 08
Go live and get found
Deploy to Vercel, connect your domain, and the SEO that matters, including AI search.
- 09
Change it, break it, fix it
The 30-minute edit loop, adding a page, and the rollback that saved my whole site.
- 10
Keep it alive
Forms, analytics, the monthly audit, and when to call for help.
The skills pack
The exact Claude skills I run on every build, so your output looks designed instead of generated. Install them once, and Claude starts with good taste instead of guessing.
isn't this cheating?
It's a cheat code.
AI is a tool, and everybody's using it. The agency charging you $10,000 for a site is using it. Anyone doing SEO is using it. It's just part of how this work gets done now.
The difference is whether you're paying someone else's markup to use it, or using it yourself. Claude writes the code. You make the calls. These tools only recently got good enough to build real sites, and this course is the method I've used on my own and my friends' sites, filmed so you can skip the trial and error.
Pick your poison
the course
$497All 10 modules, the skills pack, templates, the prompt library, lifetime access and updates. Pre-order now and you get an email the day Module 1 ships.
Pre-order nowcourse + setup call
$997Everything in the course, plus one hour with Casey to get you unstuck and live. Four spots a month.
Pre-order with a callFull refund any time before Module 1 ships. After that, 14 days, as long as you've watched two modules or fewer. The setup call isn't refundable once it happens.
We'll build the damn thing.
Up to ten pages with your work and your copy, plus the whole setup handed over: GitHub, Vercel and your domain.
- Your landing page and the first part of the site live in 7 days.*
- No need to send every video and photo. We leave clean placeholders, and you connect your media once the code is yours.
- One round of changes. One build a week, so it's a waitlist.
- Want us to keep it running? Hosting and small edits after launch, $99 a month.
*The full timeline depends on how many pages you want. We'll set it with you before we start.
casey o'farrellWho's teaching this
Twenty years in high-end production, from LA sets to running Boda Studios. Alongside that, ten years on the technical side at Apple, seven of them as a technical advisor, trainer and training mentor, teaching people how to use their technology without hating it.
I built my own site this way, then my wife's, then a community portal, then a pile of friends' sites. This course is me showing you exactly how.
Questions
Do I need to know how to code?
No. Claude writes the code. You need to be able to describe what you want and click the buttons we show you.
What does it cost to run once it is live?
Aside from a Claude plan, everything starts free. GitHub and Vercel cost nothing to build on, and you do not need a domain until you are ready to move your site over. Then it is roughly $11 to $30 a year. If your site sells anything, Vercel requires its Pro plan, which is $20 a month.
What if I break something?
You roll back. Every version is saved. I deleted my entire site once and had it back in minutes.
Can I keep my current site while I build?
Yes. Build the new one on a preview link and switch your domain over when you are happy with it.
What is the refund policy?
Changed your mind before Module 1 ships? Full refund. Once you have access, you get 14 days to ask, as long as you've watched two modules or fewer. The $500 setup call can't be refunded after it happens.